These expert tips help lash artists gain new customers and grow their following across platforms. Boost your social media presence today!
As of 2020, over half of the global population is on at least one social platform, and on average, users spend 144 minutes on social media every day. With so much of our lives happening online nowadays, it’s important for lash artists to create their own corner of the internet. Creating a strong social media presence can help you build brand awareness, gain new lash extension customers, and create loyal clients that will follow you anywhere. To take your career to the next level, read our tips for growing your business through social media.
Plan Your Presence
Before posting your latest picture to social media, think about your business goals and target audiences. Are you targeting a certain demographic or age group? How do you want current and potential customers to perceive your brand? For example, if you want to build your business around creating dramatic, volumized looks, your approach and branding will be different from a lash professional who focuses on creating natural looks.
Follow Your Audience
Instagram is a huge channel for lash artists, but don’t choose your platform based solely on what other lash professionals are doing. Think about your preferred audience and what platforms they’re using most. If you’re targeting a younger audience, try posting videos of your work on TikTok. If you’re targeting brides or women preparing for a big event, Pinterest may be a helpful tool. Need even more of a reason to consider additional platforms? If one service goes down or your account becomes locked, you can still connect with your audience on another platform.
Diversify Your Content
When it comes to creating content, sharing images of your work is a no-brainer. But, inspiring audience loyalty and die-hard fans takes more than posting lash photos! Consider what your brand represents and share content that resonates with your values. Whether you share lash tips, hygiene advice, extension-friendly makeup products, quotes, or personal stories, sharing more than one type of content creates a personal connection with your followers and encourages them to keep checking back for more. On top of sharing different types of content, try to use as many features of the platform as possible. For example, Instagram’s algorithm actually rewards creators who use a mix of feed posts, stories, reels, and Instagram Live, so don’t be afraid to get creative and try something new!
Use Different Hashtags
Posts with at least one hashtag average 12% more engagement than posts without a hashtag, so don’t be afraid to add them. To get the most visibility, use a mix of hashtags with varying popularity. Consider #lashextensions – this may be your top-used hashtag, but it’s also everyone else’s. With 14.6 million posts on Instagram, your post is more likely to get lost in the noise. By combining a mega popular hashtag with a more targeted one, like #lashextensionshouston, new customers have a better chance of finding your content. If you really know your audience and area, you can use an even more specialized hashtag, like #lashextensionsgalveston to draw in new customers.
It’s called social media for a reason, so get out there and make connections! Respond to comments, answer people’s questions, and keep on top of your DMs. Like, comment, and share customers’ photos, especially if they tag you. The more you engage with your audience, the tighter bond you’ll create. Plus, consistently showing up for your audience shows potential customers that you’ll be there for them if they ever have a question or concern.
Use A Business Account
Creating a business account on Pinterest, Twitter, Facebook, and Instagram unlocks valuable tools that let you create paid ads, collect data, and schedule posts in advance. Business accounts also give you insights on each specific post so you can see how your content is performing and what your audience likes to see from you. If you’re using your personal account to promote your lash business, don’t worry. It’s relatively easy to transform your personal profile to a business account on most platforms.
As you start to master your social media game, remember that both your business and social media platforms are constantly evolving. The platforms you love today may be completely different than the ones you relied on a few years ago, and with new platforms and algorithm changes popping up all the time, your social media strategy will continue to change. Remember to stay flexible, do what you can to stay on top of trends, and, most of all, let your amazing lash artistry shine. With time and consistency, your social media presence (and business!) will blossom.
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