LASHoff Contest


2020 marks NovaLash’s 10th annual Lashoff Contest

LASHoff, held by NovaLash, is the eyelash industry’s first annual contest for eyelash stylists. 2020 marks the 10th year that NovaLash will award this amazing and highly coveted honor to the most talented stylists. It is held by NovaLash to promote top Lash Stylists and Salons from around the world to help further develop their business.

LASHoff Submissions will reopen November 2019!

LASHoff Winners

  • LASH Artist of the Year
  • Fan’s Choice of the Year
  • Classic Winner
  • Volume Winner


  • Submission starts Nov. 1, 2019
  • Submission ends Dec. 31, 2019
  • Fan’s Choice Voting starts Feb. 1, 2020
  • Finalists Announced Feb. 1, 2020
  • Fan’s Choice Voting ends Feb. 29, 2020
  • Winners announced at LASHoff Party Apr. 24, 2020


The contest judges are comprised of an elite and highly experienced group of Advanced Master stylists, education professionals, and industry insiders. Our own CEO, Sophy Merszei is also very involved in the decision making process as well. The Judges will factor skill, technique, application, and overall spokesmanship.
NovaLash CEO Sophy Meszei
Sophy Merszei President and CEO of NOVALASH, Inc., is a cosmetic chemist and molecular biologist. She is co-owner of The Lash Company in Houston, Texas. Born in Cambridge, Massachusetts, she was raised in Germany and Italy and now lives in Houston. She studied at the University of Southern California, UCLA, in Berlin, Germany, and later entered a Ph.D program in Molecular Biology at the University of Houston. She was the first entrepreneur to create a global distribution network of eyelash extension products and training outside of South Korea, and the first to formulate a biocompatible, medical-grade adhesive produced in an FDA-inspected facility. She has international patents issued and pending for innovative lash extension products. She championed the first legislation mandating proper education and training for lash technicians through the Texas State Board of Cosmetology.
NovaLash VP of Global Education Sophia Navarro
Sophia Navarro VP of Global Education of NOVALASH, Inc., is Licensed Esthetician and former makeup artist is one of the most recognized names in the lash extension industry. She is credited with the development, improvement and promotion of what is now known as The Navarro Method. Ms. Navarro began working as a freelance makeup artist 25 years ago. After attending beauty school in Houston, she continued her studies in New York. Ms. Navarro is the inventor of many widely used tools and techniques and is co-owner of the exclusive lash extension studio, THE LASH COMPANY, since 2007 and travels globally as Master Trainer for NovaLash Inc.
Modern Salon associate editor Mary Kaleta
Mary Kaleta is the Associate Editor of MODERN SALON and SALON TODAY. A graduate of the Missouri School of Journalism, Kaleta’s obsession for grammar and beauty merged perfectly into her role with MODERN when she joined the team in February 2018. The Chicago-based editor works closely with MODERN’s print, digital and social reach. In addition to helping curate content for the brand’s nearly 1 million Instagram followers, Kaleta personally manages MODERN’s Facebook page and hosts both editorial and brand-sponsored Facebook Lives. Kaleta creates unique content for the web and print, including interviews with stylists, influencers and brands. Her emphasis on product launches and industry news can be seen in various articles throughout MODERN’s platforms.
MODERN SALON and SALON TODAY Senior Editor, Jamie Newman
Jamie Newman is the Senior Editor of MODERN SALON and SALON TODAY. The Chicago-based editor collaborates closely with salon professionals, social influencers and brands to connect them with MODERN’s readers and online community—an audience that includes a print circulation of 100,000 and nearly one million Instagram followers. Newman is a key contributor to MODERN SALON Media’s social media platforms, digital channels, print publications and custom media projects. Since joining MODERN in 2015, she has managed various sections of the print magazine, including hair color, celebrity and front-of-book pages. Editorial Director, Lauren Rees

Lauren Rees
is a lifelong beauty and hair fanatic, passions that led her to her current role as Editorial Director of Prior to BTC, Lauren worked in medical and healthcare journalism—now, she focuses her time on elevating new trends and techniques, front-row coverage at global shows and events, and creating content with the industry’s top brands and hairdressing professionals.

NovaLash Global Trainer, Zachary Falb
Zachary Falb has been involved in the beauty and cosmetic industry for over 9 years, focusing on education from creating and developing employee training programs to designing product training and education for major cosmetics companies across the US, UK & Europe. Zach’s passion for training and love of beauty goes hand in hand with NovaLash’s mission to provide superior education for lash artists around the world. Working out of the corporate office in England, Zach is at the heart of NovaLash’s training and customer support program, which is beneficial for his students. Zach is certified to teach NovaLash Classic and American Volume courses, and is the NovaLash London Volume trainer.

How LASHoff Contest Works

  • ALL entrants must submit a video AND still images for judging.
  • Finalists will be chosen and announced.
  • The finalists will be judged by a Professional Lash panel for Lash Artist of the Year, as well as promoted for Fan’s Choice voting.
  • Lash Artist of the Year will be chosen by the panel of judges. They will review the videos AND still images.
  • Fans’ Choice will be chosen by the people. The same finalists’ still images (not their videos) will be published for the fans to vote.
  • The judges will look for who has the “best” set of lashes, who applies them and separates correctly, what products they use, what they teach their clients, and their overall spokesmanship. BE ORIGINAL! BE CREATIVE! HAVE FUN!

LASHoff Submissions

  • 3-5 min video highlighting your NovaLash technique and service standards (TIP: ensure your video is in focus, adequate lighting, and sound quality is audible).
    Need some inspiration from 2019?
    • Watch
    • Raylene’s video here
    • Marta’s video here
    • Nikki’s video here
    • Jessica’s video here
  • Before + After photos of your lash technique (TIP: Use NovaLash stickers on model)
  • High Quality photo of yourself or headshot (for use on social media and in magazines)
  • Go to where you can enter and follow the on screen instructions to upload your information.
  • Post a video up to 59 seconds on your feed notifying your followers that you’ve applied for LashOff 2020 using the hashtag #LashOff2020 and tell them why you love NovaLash!

Rules for Submission

    All Categories must include –
  • You need to introduce yourself, business name and location
  • NovaLash gel pads and stickers need to be used in the before/after photos plus video.
  • You must show the NovaLash products used to create the look.
  • A full set must be applied. No hybrid sets or half sets.
  • The multiple length application technique must be visible with a thick, dark lash line by using lots of 8mm extensions.
  • The glove technique must be used in the video.
  • The miniMr and mini fan and/or AirNova must be used in the video.
  • Clean and precise separation must be visible and demonstrated in the video.
  • Videos out of focus or with poor audio will not be considered.
  • Lash artist must explain the NovaLash method verbally and also visibly so if there was silence the views can still understand what they are watching.
  • No copyright music can be used (so when the videos are on youtube they will not get flagged).
  • A clean before and after shot in the video must be present.
  • No other lash brand products can be used or shown in the video.
  • There needs to be an explanation of the aftercare process or products, both verbally and visually.
  • By December 31, 2019 you must have uploaded your #LashOff2020 video to your social media page (IG/ FB)
  • Remember to have fun!


ALL winners may have the opportunity to:
  • Receive 20% discount on NovaLash products. *
  • Automatically become a Brand Ambassador for that year
  • Marketing, Advertising and PR opportunities to help their business
  • Photo shoot opportunity
  • Travel to tradeshows and other events
Lash Artist of the Year also will receive
  • Over $25,000 value in advertising, marketing, cash, prizes, and travel with NovaLash
  • A spread announcing the winner in a national magazine
Fans’ Choice also includes
  • Over $10,000 value in advertising, marketing, cash, prizes, and travel with NovaLash
* Excludes Dry Heat Sterilizer and AirNova. Can not combine with other discounts or sales.


Winners will be flown to Houston for the annual NovaLash LASHoff party. A celebration will be held in their honor, as well as NovaLash’s award ceremony. Guests will consist of past LASHoff winners, media, celebrity stylists, and industry influencers who have helped pioneer NovaLash in its journey as the safest eyelash extension company in the world.