LASHoff is the eyelash industry’s annual contest for eyelash stylists. 2018 marks the 7th year that NovaLash will award this amazing and highly coveted honor to the most talented stylists. It is held by NovaLash to promote top Lash Stylists and Salons from around the world to help further develop their business. The contest also elevates awareness for both stylists and the public on proper application techniques and how a proper set of lashes should look.
How LASHoff Contest Works
LASHoff has two winners – LASH Artist of the Year and Fans’ Choice of the Year. With ALL entrants competing for the coveted Lash Artist of the Year.
ALL entrants must submit a video AND still images for judging.
Finalists will be chosen and announced.
The finalists will be judged by a Professional Lash panel for Lash Artist of the Year, as well as promoted for Fans’ Choice voting.
Lash Artist of the Year will be chosen by the panel of judges. They will review the videos AND still images.
Fans’ Choice will be chosen by the people. The same finalists’ still images (not their videos) will be published for the fans to vote.
The judges will look for who has the “best” set of lashes, who applies them correctly and separates, what products they use, what they teach their clients, and their overall spokesmanship. BE ORIGINAL! BE CREATIVE! HAVE FUN!
Lash Artist of the Year and Fans’ Choice may have the opportunity to
Automatically become a Brand Ambassador for that year
Marketing, Advertising and PR opportunities to help their business
Photo shoot opportunity
Travel to tradeshows and other events
Lash Artist of the Year also will receive
Over $25,000 in cash, prizes, advertising, marketing, and travel with NovaLash
A spread announcing the winner in a national magazine
Fans’ Choice also includes
Over $10,000 in cash, prizes, advertising, marketing, and travel with NovaLash
Winners will be flown to Houston for the annual NovaLash LASHoff party. A celebration will be held in their honor, as well as NovaLash’s award ceremony. Guests will consist of past LASHoff winners, media, celebrity stylists, and industry influencers who have helped pioneer NovaLash in its journey as the safest eyelash extension company in the world.