LASHoff Contest


2019 marks the 15th anniversary of NovaLash

LASHoff, held by NovaLash, is the eyelash industry’s first annual contest for eyelash stylists. 2019 marks the 8th year that NovaLash will award this amazing and highly coveted honor to the most talented stylists. It is held by NovaLash to promote top Lash Stylists and Salons from around the world to help further develop their business.

LASHoff Submissions will reopen November 2019!

LASHoff Winners

  • LASH Artist of the Year
  • Fan’s Choice of the Year
  • Classic Winner
  • Volume Winner


  • Submission starts Nov. 1, 2018
  • Submission ends Nov. 30, 2018
  • Fan’s Choice Voting Dec. 2018
  • Finalists Announced Dec. 2018
  • Winners announced at LASHoff- Houston, TX Feb. 8, 2019


The contest judges are comprised of an elite and highly experienced group of Advanced Master stylists, education professionals, and industry insiders. Our own CEO, Sophy Merszei is also very involved in the decision making process as well. The Judges will factor skill, technique, application, and overall spokesmanship.
NovaLash CEO Sophy Meszei
Sophy Merszei President and CEO of NOVALASH, Inc., is a cosmetic chemist and molecular biologist. She is co-owner of The Lash Company in Houston, Texas. Born in Cambridge, Massachusetts, she was raised in Germany and Italy and now lives in Houston. She studied at the University of Southern California, UCLA, in Berlin, Germany, and later entered a Ph.D program in Molecular Biology at the University of Houston. She was the first entrepreneur to create a global distribution network of eyelash extension products and training outside of South Korea, and the first to formulate a biocompatible, medical-grade adhesive produced in an FDA-inspected facility. She has international patents issued and pending for innovative lash extension products. She championed the first legislation mandating proper education and training for lash technicians through the Texas State Board of Cosmetology.
NovaLash VP of Global Education Sophia Navarro
Sophia Navarro VP of Global Education of NOVALASH, Inc., is Licensed Esthetician and former makeup artist is one of the most recognized names in the lash extension industry. She is credited with the development, improvement and promotion of what is now known as The Navarro Method. Ms. Navarro began working as a freelance makeup artist 25 years ago. After attending beauty school in Houston, she continued her studies in New York. Ms. Navarro is the inventor of many widely used tools and techniques and is co-owner of the exclusive lash extension studio, THE LASH COMPANY, since 2007 and travels globally as Master Trainer for NovaLash Inc.
NovaLash Brand Ambassadors
The 2018 NovaLash Brand Ambassador Team A very elite group of lash artists chosen from around the world to represent NovaLash. They have appeared in magazines, commercials, and social media videos, attend tradeshows, and lash celebrities. They are highly skilled in lashing and are industry leaders.
Modern Salon associate editor Mary Kaleta
Mary Kaleta is the Associate Editor of MODERN SALON and SALON TODAY. A graduate of the Missouri School of Journalism, Kaleta’s obsession for grammar and beauty merged perfectly into her role with MODERN when she joined the team in February 2018. The Chicago-based editor works closely with MODERN’s print, digital and social reach. In addition to helping curate content for the brand’s nearly 1 million Instagram followers, Kaleta personally manages MODERN’s Facebook page and hosts both editorial and brand-sponsored Facebook Lives. Kaleta creates unique content for the web and print, including interviews with stylists, influencers and brands. Her emphasis on product launches and industry news can be seen in various articles throughout MODERN’s platforms.
Eye Lash Magazine Editor-in-Chief, Stephanie Yaggy Lavery

Stephanie Yaggy Lavery
as Editor-in-Chief of Eye Lash magazine, finds herself at the forefront of the lash and brow industry. From new products and techniques to issues that surround the eyelash world, such the safety of lash adhesive and marketing to a social media audience, she is a leading source of news. With more than 15 years of experience in beauty journalism from consumer to trade and print to digital media, Stephanie—who also holds the title of Editorial Director of Creative Age Publications—is at her best when recognizing trends and making them applicable to both the customer and the professional. She has been quoted as an expert source for stories relating to the beauty industry in The New York Times, Shop Smart Magazine,, and Crain’s New York, among others, and has been featured on The Cut/, Access Hollywood, Fox5 San Diego and Fox5 Las Vegas, in the Associated Press and on the CBS Evening News. Stephanie also appeared as a guest judge on the Oxygen network’s “Nail’d It” reality nail competition series in December 2014.

MODERN SALON and SALON TODAY Senior Editor, Jamie Newman
Jamie Newman is the Senior Editor of MODERN SALON and SALON TODAY. The Chicago-based editor collaborates closely with salon professionals, social influencers and brands to connect them with MODERN’s readers and online community—an audience that includes a print circulation of 100,000 and nearly one million Instagram followers. Newman is a key contributor to MODERN SALON Media’s social media platforms, digital channels, print publications and custom media projects. Since joining MODERN in 2015, she has managed various sections of the print magazine, including hair color, celebrity and front-of-book pages. Editorial Director, Lauren Rees

Lauren Rees
is a lifelong beauty and hair fanatic, passions that led her to her current role as Editorial Director of Prior to BTC, Lauren worked in medical and healthcare journalism—now, she focuses her time on elevating new trends and techniques, front-row coverage at global shows and events, and creating content with the industry’s top brands and hairdressing professionals.

How LASHoff Contest Works

  • ALL entrants must submit a video AND still images for judging.
  • Finalists will be chosen and announced.
  • The finalists will be judged by a Professional Lash panel for Lash Artist of the Year, as well as promoted for Fan’s Choice voting. (Starts December 1st, 2018)
  • Lash Artist of the Year will be chosen by the panel of judges. They will review the videos AND still images.
  • Fans’ Choice will be chosen by the people. The same finalists’ still images (not their videos) will be published for the fans to vote.
  • The judges will look for who has the “best” set of lashes, who applies them correctly and separates, what products they use, what they teach their clients, and their overall spokesmanship. BE ORIGINAL! BE CREATIVE! HAVE FUN!


ALL winners may have the opportunity to:
  • Receive 20% discount on NovaLash products. *
  • Automatically become a Brand Ambassador for that year
  • Marketing, Advertising and PR opportunities to help their business
  • Photo shoot opportunity
  • Travel to tradeshows and other events
Lash Artist of the Year also will receive
  • Over $25,000 value in advertising, marketing, cash, prizes, and travel with NovaLash
  • A spread announcing the winner in a national magazine
Fans’ Choice also includes
  • Over $10,000 value in advertising, marketing, cash, prizes, and travel with NovaLash
* Excludes Dry Heat Sterilizer and AirNova. Can not combine with other discounts or sales.


Winners will be flown to Houston for the annual NovaLash LASHoff party. A celebration will be held in their honor, as well as NovaLash’s award ceremony. Guests will consist of past LASHoff winners, media, celebrity stylists, and industry influencers who have helped pioneer NovaLash in its journey as the safest eyelash extension company in the world.