LASHoff Contest
LASHoff 2022 marks NovaLash’s 12th annual LASHoff Contest
LASHoff, held by NovaLash, is the eyelash industry’s first annual contest for eyelash stylists. We are proud to promote top Lash Stylists and Salons from around the world to help further develop their business through this annual contest.
LASHoff Submissions will reopen September 2021!
LASHoff Categories
- LASH Artist of the Year
- Fan’s Choice
- Best Classic Lashes
- Best Volume Lashes
Dates to Remember
- Submissions accepted September 1, 2021, through November 31, 2021
- Fan’s Choice Voting December 1, 2021, through December 31, 2021
- Finalists Announced January 19, 2022
- Winners announced at LASHoff February 19, 2021
LASHoff Criteria & Submission Requirements
- Judges will consider the skill, technique, application, and overall spokesmanship of the submission and artists
- Separation
- Application
- Product utilization and understanding
- Client education
- Brand loyalty
- Brand promotion
- 3-5 min video highlighting your NovaLash technique and service standards (TIP: ensure your video is in focus, has adequate lighting, and audible sound quality)
Need some inspiration? Watch: - Before + After photos of your lash technique (TIP: Use NovaLash gel patches and stickers on model)
- A high-quality photo of yourself or headshot (for use on social media and in magazines)
- Go to NovaLash.com/lashoff to enter the contest
- Follow the on-screen instructions to upload your information
- Post a video up to 59 seconds on your feed notifying your followers that you’ve applied for LashOff 2022 using the hashtag #LashOff2022 and tell them why you love NovaLash!
To be considered, include the following items (applies to all category submissions):
- You need to introduce yourself, business name, and location
- NovaLash gel patches and stickers need to be used in the before/after photos plus video
- You must show the NovaLash products used to create the look
- A full set must be applied
- The multiple length application technique must be visible with a thick, dark lash line by using lots of 8mm extensions
- The glove technique must be used in the video
- The miniMr.™, miniFAN, AirNova® must be used in the video
- Clean and precise separation must be visible and demonstrated in the video
- Videos out of focus or with poor audio cannot be considered
- Explain the NovaLash method verbally and visibly so if there is no sound, the viewers can still understand what they are watching
- No copyright protected music can be used
- A clean before and after shot in the video must be present
- No other lash brand products can be used or shown in the video
- Explain the importance and benefits of proper aftercare and promote products verbally and visually
- Upload your #LashOff2022 video to your social media page (IG/FB) by December 1, 2021
- Remember to have fun, be yourself, and inspire!
PRIZES
WINNERS HAVE THE OPPORTUNITY TO:
- Receive a 20% discount on NovaLash products *
- Have an opportunity to become a Brand Ambassador for 2022
- Be featured in marketing and promotional opportunities
- Participate in a photoshoot
*Excludes Dry Heat Sterilizer and AirNova®. Discount cannot be combined with other discounts or offers.
LASHoff PARTY
Winners and brand ambassadors must fly to Houston, Texas, USA for the annual NovaLash LASHoff party.
