Building your email program can help you build relationships with customers, encourage clients to rebook, and, perhaps most importantly, save you one of the most important resources a lash professional has: time. If you haven’t read our tips for how or why you should start an email marketing program, start here. Otherwise, read on to learn how to leverage your existing email program into a time-saving machine! 

Set Up New Clients For Success

Whether they’re getting eyelash extensions for the first time or are simply switching lash professionals, new clients need a little extra love. If your new client has never tried NovaLash, you’ll need to give them even more education on the NovaLash difference and FAQs. Think back to your recent new customer experiences – how much time did you spend talking on the phone or emailing and texting back and forth to answer all their questions? With email, you can help automate the new client experience to ensure your customer gets all the information they need while saving you time.

Share Information About You and NovaLash 

Consider setting up an automated email to welcome your new client to your business. Your first email can include: 

• A thank you for booking their service 
• Confirmation of their service time and date
• Details on how to prepare for their appointment 
• Additional information about yourself, your business, or the products you use 

Read More: How To Share Tips Wish Lash Customers 

Prepare Them For Their Appointment 

Worried about new clients not making it to their appointment? Set up your email program to send an automatic reminder email. You can specialize this email for new clients by including reminders on how to prepare for their first appointment. If you have new client forms, you can include electronic versions for your clients to fill out before they arrive. Not only will this help ensure your clients make it to their appointment, but it can also help you stay on schedule since their paperwork will already be completed. 

Keep Open Communication with Regulars 

Your email program isn’t just for supporting new clients. You can create automated emails to keep in touch with your clients between appointments. For example, you can send:   

• Reminders to book their infill appointment 
• Appointment confirmations 
• Appointment reminders 
• Aftercare instructions 

By setting up emails that can automatically be sent to customers, you’ll be able to focus your time on building your business, learning new skills, and promoting yourself via social media and other channels. And, your customers will likely appreciate the reminders! 

Related: How To Keep Your Lash Extension Clients Coming Back

Give Updates 

Ready to share a new service or product you offer? Sending an email is a great way to create excitement and demonstrate your expertise in the industry. If you have an online booking service, be sure to include a “book now” button on your email so clients can sign up right away. 

Share Offers and Specials 

Your regulars are your most dedicated customers, and sending out special offers is a great way to thank your clients for their support. Whether you’re offering a seasonal special, creating a gift card program, or want to share a different offer, loop in your clients. It’s an easy way to share the latest updates with your client list – it may be the reminder they need to book their next appointment with you! 

When it comes to building your lash empire, managing your time is crucial. For more time-saving and business-building tips, take a class with one of our lash extension experts!