Did you know that 99% of consumers check their email daily, and most people report that email is their preferred method of receiving updates from brands? If you own a lash extension business, email marketing can be a game-changer when it comes to getting new clients and reminding existing customers about the services and products you offer. In this blog, we’ll explore why email marketing can benefit your eyelash extension business and give you some ideas on how to start your email program.
Why Should Lash Professionals Use Email Marketing?
One of the best things about email marketing is that it lets you directly reach your customer base. This creates a unique space where you can build relationships with customers and keep them updated on what’s happening with your business. While social media is an important way to interact with your audience and share your work, the algorithm plays a huge role in who sees your content – and when. By adding email to your marketing toolbox, you can send targeted, timely messages to your clients.
Once you decide to jump into an email marketing program, you’ll need to find the right email service for your business. Platforms like SendGrid and Mailchimp are made to help businesses send effective emails that won’t end up in your customer’s spam filter. More importantly, these platforms will help ensure you stay up-to-date on privacy laws, so don’t skip this step!
Grow Your Lash Extension Business With Email Marketing
Once you find the right email service for you, it’s time to start writing emails. This can be a little intimidating, so we’ve compiled a list of content ideas you can use right now:
Define Your Brand
Email is a great way to describe who you are and what makes your brand different. These types of emails are perfect for new clients and customers who want to learn more about you. Sharing your education, training, and business values can show off your expertise and reassure new customers that they’re in good hands.
Announce New Services & Products
Did you just get certified in a new lash technique? Are you ordering brand new lash products? Email your customer list to let them know! Then, give clients a way to take action by reminding them to book online or contact you to order a new product.
Related: 5 Tips For Selling NovaLash Products
Sharing business updates keeps your customers informed and helps them plan for their next visit. Email your customers to let them know about extended hours, holiday closings, promotions, or other relevant news. This method can be a huge time-saver since you won’t have to communicate with each individual client.
Educate Your Customers
Your clients trust you as their lash professional, and giving extra tips and tricks reinforces your expertise and builds client trust. Your emails can provide more information on aftercare, lash extension-friendly makeup ideas, or general tips around lash health.
Do you have unexpected availability on your calendar? Are you starting to book out several months in advance? Email your current client list and let them know. Reaching out to your loyal customers before announcing openings on social media will make them feel like VIPs – and give you a better chance of filling those appointment slots.
Email is a great way to expand your marketing efforts, but it can feel overwhelming if you’ve never tried it before. Remember that building a business is a marathon, not a race. Start by carving out a few hours a week to research email platforms and draft some content. Soon, email marketing may become your favorite way to reach customers!