We all know that becoming a successful lash professional takes a lot of hard work, training, and dedication. Through it all, you don’t have to build your lash empire alone – that’s where networking comes in. In the beauty world, networking can happen during classes, at trade shows, or even on social media. In this blog, we’ll explore what networking is, why it can benefit your career, and some tips for making new contacts in your industry.
What Is Networking?
Networking means creating mutually beneficial connections with people or groups. Through networking, you can gain valuable information, learn new tips and tricks, and form professional relationships with others in the lash industry.
Benefits of Networking For Lash Professionals
Networking can offer tons of benefits for lash professionals, including:
- Increased knowledge: connecting with other lash professionals can give you more knowledge about lashing, including tips and tricks that may take years to learn on your own
- More clients: If a lash professional can’t take on a new client or doesn’t specialize in the look a client wants, they can recommend you instead – and vice versa. Creating a network of local lash professionals can help build everyone’s business and ensure the community has access to healthy and safe lash extensions
- Support: No one understands what it takes to succeed at being a successful lash artist like another lash artist. Are you considering getting another certification? Are you thinking about trying a new marketing technique, like email? Bouncing ideas off of another lash professional or asking for their experience can help you decide what’s right for you and your business.
Networking Tips For Lash Professionals
Networking can happen just about anywhere. To give you a place to start, here are some ideas of how and where to network:
Get to know your local community and connect on a deeper level with lash professionals you may have already met. Reach out to instructors or lash artists you met during training that may be in your region. Take a closer look at your friends on Facebook, Instagram, and other social platforms. Are any of them in the beauty space? Catch up with them to start building a strong relationship.
Attend Virtual & In-person Events
In-person beauty networking events and trade shows are slowly starting to return, while some events may remain virtual. Whether you’re planning on attending an in-person or virtual event, it’s a great opportunity to expand your network. Before you go, be sure to do your homework. Who will be at the event? Are there any speakers you admire? What are their specialties? When you get to the event, introduce yourself and mention their background or a technique they’ve mastered. After you chat for a bit, ask for their contact information so you can keep in touch!
Get Business Cards
Even in the beauty industry, business cards are crucial to networking. Business cards make it easier for others to remember you, get in touch with you, or simply follow you on social media. Since this is an aesthetic industry, take some time to design a beautiful and eye-catching business card that matches your business’s look and feel. If you’re not a designer, don’t worry! Online resources, like Vistaprint, Canva, and Moo, can help you design the perfect card for your needs.
Take A Training
NovaLash training classes are a great way to improve your skills, but they can also be a great way to create authentic friendships with other lash professionals! Since all courses are kept small, it’s easy to get to know your instructor and fellow students. In fact, many students remain friends with their classmates and trainers for years to come!
Use Social Media
Social media is a powerful tool for growing your business, but it can also be extremely helpful in expanding your professional network. Use the search tools on your preferred platform to find other lash professionals you admire, both locally and worldwide. Don’t be afraid to reach out and introduce yourself with a thoughtful and personalized message, and be sure to give their page support. Over time, social media friendships can evolve into deep connections that not only inspire you, but help you grow your skills.
Networking can seem daunting, but start by taking small steps to strengthen your professional connections. With time, you’ll build a network that can help you improve your skills and support you as you grow your business.