Wedding season has arrived! Are you ready for the influx of clients this festive time of year brings? Not only will your books start filling up quickly with brides, bridesmaids, and wedding guests wanting to look their best for the occasion, you’ll also have to contend with higher client expectations. As a lash extension artist, if you’re not prepared for wedding season and all the lash extension appointments it brings, you’re setting yourself up for failure.
At NovaLash, we always want our lash artists to feel supported and well-equipped to provide the best lash extensions in the industry to their clients, every time. To help you get ready, we’ve pulled together a few quick tips to keep in mind when your schedule starts to say, “here come the brides!”
Here’s how to prepare your lash extension business for wedding season.
Brush Up on the Basics or Refine Your Techniques
Of course no lash artist is ready for any client appointment, bridal or not, without the proper training and the right tools. A fully booked wedding season schedule is no time to find yourself rusty on certain lash extension application techniques. If you have room in your agenda, it’s a good idea to sign up for a refresher course with NovaLash ahead of time. The last thing you want during a full day of lash extension appointments is to struggle with applying lash adhesive or let your bad posture during applications lead to nights of back pain. Our NovaLash classic training course will take you through everything you’ll need to brush up on for this intense time of year. Or, if you feel confident in your basics, expand your skill set (and your pricing options) by enrolling in the London Volume class or the American Volume class. These classes will help prepare you for the lush, full sets of lash extensions that brides this season are bound to ask for (and allow you to charge a little more for those wedding-worthy lashes). A refresher can also help you brush up on time-saving skills so you can apply as many lashes as possible during every appointment.
Get Your Client Appointments In Order
One of the most important parts of working as a lash artist is keeping your schedule organized. Especially since wedding season gets so packed, you’ll want to be sure that you’re sure to bake in break time for yourself between appointments, or between members of the same bridal party. A cramping hand or a sore back can make lashing hard for even the most accomplished of lash artists. Make sure you’re leaving time for yourself during this packed season of back-to-back appointments.
You’ll also want to be sure not to double-book any clients, and that your site’s booking system is working properly. If you don’t have a website, investing in one prior to wedding season is also smart—especially if you don’t want to spend extra time booking appointments for your clients manually over the phone. Automating some of the scheduling process is a great way to save time, just as long as your system is functioning properly and your links are not broken.
Read more: Time Management Tips For Lash Professionals
Pre-Order Plenty of Inventory
Needless to say, you’ll also want to be sure that you have more than enough inventory for all of these lash extension appointments you’re about to book. Stock up on all different types of lashes, from classics of all sizes to London Volume sets, American Volume sets, and NovaMINX sets, not only because you’ll want to have options for every member of the bridal parties you’re lashing, but also because you’ll want to be able to blend lashes strategically depending on your clients’ eye shape and natural lash health. If you’re feeling tight on budget, but you already have appointments booked, it might be worthwhile to reach out to those clients and ask them to let you know what their lash extension preferences are before your appointment. Either way, you’ll also want to take advantage of NovaLash’s bundles. The Bundle has everything you’ll need for full-time lashing, but you may want to snag a few Mini Bundles to supplement your stock if you’re facing a particularly busy set of weeks. To make sure the big day is perfect (and no unwelcome hygiene issues rear their heads), you’ll also want to grab a few of the Aftercare Bundles to ensure your brides and bridesmaids walk away from their appointments with everything they need to follow proper eyelash hygiene maintenance.
Level Up Your Client Experience
Last but not least, if you’re looking for a way to upgrade your lash extension service for your clients (and raise your prices accordingly), take a moment to think about how you can make the entire experience of your clients’ lash extension appointments more luxurious. Weddings are all about pampering the bride, after all. Are there nice little touches like plants, snacks, or refreshments your studio could use? Do you have all of the equipment necessary to create a first-class customer experience? Investing in an AirNova, for instance, could help really elevate your clients’ spa feel—using the AirNova to gently blow dry your client’s lash extensions is the lash extension equivalent of a hot towel at a hair salon.
Interested in more career-building tips? Sign up for a NovaLash course to learn from the best in the business. And, don’t forget to follow us on social for more tips and tricks of the trade.