Next month marks the beginning of bridal season, and with it comes many opportunities for NovaLash artists to capture and build new business.
Lash extensions are an obvious choice for wedding day makeup, but when you combine them with NovaLash’s 24 Hour Cream Shadows line, you boost the benefits of your services even more. These cosmetics are completely waterproof, crease-proof, and smudge-proof. Touch-ups throughout the day are not required to maintain a fresh appearance. Brides will have complete confidence that their makeup looks flawless no matter how many times they’ve cried or how many songs they’ve danced to.
WHY BRIDAL CLIENTS NEED 24 HOUR CREAM SHADOWS
24 Hour Cream Shadows were specifically formulated as extended-wear makeup, making them the go-to choice for bridal cosmetics. Once applied, the shadows will not smear or smudge, yet they are easily blendable and buildable to create a variety of looks from barely there to full-on drama. As a bonus, 24 Hour Cream Shadows are multipurpose and can also be used on lips, cheeks, and as highlighters. Alongside the individual shadow colors are JETliner eyeliners that also provide the same extended wear benefits.
DON’T OFFER MAKEUP SERVICES? NO PROBLEM.
You can still retail 24 Hour Cream Shadows to your clients for wedding day makeup. Here are a few tips for doing so.
Have your client pick out a few colors and textures they prefer. Take the application brush and swipe the colors onto your client’s inner arm near the wrist to create color swatches. Let them dry for 60 seconds. The client will be able to see and experience the staying power of these products before buying them while deciding on their favorite colors. You can also suggest that their wedding day makeup artist stops by to test them so that they can be inspired to use them.
LASH ARTIST TIPS FOR SUCCESS WITH BRIDAL CLIENTS
If your bridal client is a first-time customer, here are a few things that you can do to convert them into a long-term, loyal customer.
Bridal services should start at least one month ahead of the wedding day, if not longer. This will help you do two things:
- You will confirm that the client can wear lash extensions with no potential issues. Otherwise, you risk the potential for a reaction days before the wedding.
- You will confirm the client likes the way her lashes look while having time to adjust them if needed. For example, sometimes clients may ask for length when what they really wanted was volume, so by doing a full set at least one month ahead of the wedding, you can restyle extensions at her follow-up appointment if she doesn’t like the initial result.
Consider providing aftercare as part of your bridal service so that they have the proper products to care for their lashes.
This is especially important if they’re planning a honeymoon after the wedding. cleanLASH is the perfect choice as it easily removes 24 Hour Cream Shadows and other makeup while keeping lashes cleansed of dirt and debris. And if they’re planning to swim in the ocean or plunge in the pool during their honeymoon, cleanLASH will keep extensions moisturized and conditioned so that they continue to look lush and radiant, even after being exposed to salt and chlorine.
Finally, don’t miss out on the opportunity to provide your services to the bridal party and family.
You can offer a simple discount on their first full set, or some lash artists like to offer a discount on the following touch-up appointment once a full set is booked. This encourages them to come back to maintain their extensions and to continue wearing them after the wedding.
Without a doubt, NovaLash is the best choice of lash extensions for brides as they’re instantly waterproof, oil-proof, long-lasting, and extremely durable, but when combined with the power of our 24 Hour Cream Shadows cosmetics, brides are guaranteed wedding day makeup bliss, and they’ll have you to thank.