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Oil-Proof and Instantly Waterproof Eyelash Extensions

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Are Your Lashes Pool Party Ready?

newsfLASH / Jul 15, 2020 by Lauren Cuevo

When it comes to getting eyelash extensions during summertime, most people ask: “Are my eyelash extensions waterproof?” “Can I go to the pool or the beach without ruining my extensions?” With NovaLash, the answer is yes!

As a physician-formulated brand, NovaLash created the first instantly waterproof, sweat-proof, and oil-proof lash extensions, making them the perfect, low-maintenance solution for your summer makeup woes. Read on to learn more about what makes NovaLash different from other brands and the benefits of getting NovaLash lash extensions this summer.

Are Eyelash Extensions Waterproof?

NovaLash was the first brand in the world to offer waterproof eyelash extensions, thanks to the brand’s adhesive (glue that attaches the extension to the natural lash). NovaLash’s patent-pending Platinum Bond® Adhesive is physician-formulated and biocompatible, meaning it was specifically created to be used on the human body. The ingredients in the waterproof eyelash adhesive create a strong, healthy bond between the extensions and your natural lashes, allowing you to clean your lashes, apply oil-based products, and enjoy as many pool or beach days as you want – without sacrificing the health of your natural lashes or ruining your eyelash extensions.

Other brands use industrial-grade adhesives, which are not waterproof. These adhesives were not made for the human body, and as a result, they often cause irritation, allergic reactions, and even make your extensions fall out faster.

Benefits of Getting NovaLash Extensions This Summer:

Simplify Your Beauty Routine

Worried about the summer heat and humidity ruining your makeup? Worry no more – NovaLash is waterproof, oil-proof, and sweatproof. With styles ranging from classic to dramatic, you can get the look you want without the stress. From video conferences to backyard barbeques and pool parties, cut down on your makeup routine and enjoy effortless beauty. You’ll be singing “I woke up like this” all summer long!

Save Time 

Eyelash extensions save time on a daily basis, but with many brands, you’ll need to get your lashes filled every 2 weeks. NovaLash extensions can last up to 8 weeks, so you’ll be able to enjoy the beautiful lashes you love without spending so much time in the chair.

Protect Your Health

If you’ve had eyelash extensions, you’ve likely been told that you’re not allowed to wash or even touch your extensions. However, not washing your lashes is unhygienic and could lead to health and safety issues. Improper or infrequent cleaning of your natural lash and extensions lead to an infestation of eyelash mites or even eyelash loss. Since NovaLash is biocompatible, you’ll be able to wash and touch your lashes to prevent any health concerns.

This summer, look your best, save time, and protect your health with NovaLash eyelash extensions. All lash brands are not created equal, so don’t forget to #alwaysaskforNovaLash!

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Fans Choice is now LIVE for voting! Be sure to cast your vote for your favorite lash artist! You can vote as often as once per day at the link here: https://novalash.com/fans-choice-2023/. This marks the 13th year NovaLash will hold this prestigious contest to recognize our top artists from all over the world. LASHoff provides the opportunity to connect with artists in the NovaLash community, transform your business, and build your reputation. Visit this link to learn more about what our previous winners have said.

To see this year's contest rules, prizes, and requirements, please click here.