5 Target Groups to Focus on in August
Before summer ends, target these clients.
Story by Jessica Baird of Color Pins Curls
NovaLash Eyelash Extensions are perfect all year round and in all climates. But how can you encourage clients to treat themselves to eyelash extensions during the heat of the summer?
Focus on events! Summer is a popular time for many events, and by focusing on the right groups, you can capitalize on the summer season. Book your clients up to a week prior to events so there is time to address any of your client’s concerns. To help you target the right audiences this summer, focus on these 5 client groups:
Brides
Always the top choice for lash stylists, brides can take the mascara issue out and look fabulous in every picture. All brides want one less worry leading to the big day. Bridal shows and networking with bridal companies is a great way to get your name out there. Best of all, NovaLash’s Platinum® Bond Series adhesives is instantly oil-proof and waterproof, ensuring your bride’s eye makeup stays flawless from the ceremony to the last dance and everything in between.
Lashes by Victoria Schlueter
Fierce Freshmen
College is a big transition, and getting lash extensions can help incoming freshmen look and feel their best. Plus, with so many ceremonies, rites of passage, and events during the first few weeks of school, , why not encourage clients to be photo ready for it all?
Lashes by Zachary Falb
Concert/ Festival Fanatics
Festivals can last multiple days, and attendees want to look amazing throughout the event. Take makeup out of the equation to make sure clients don’t miss a beat.
Lashes by Zachary Falb
Trip Traveler
From camping to taking a week off in Mexico, clients won’t worry about where they packed their mascara or waste time applying and fixing their makeup.
Lashes by Zachary Falb
Pageant Princesses
Pageant participants love the drama and the fullness of lash extensions. On stage or not, they always want to be photo ready. Getting into this high-profile group is a sure way to keep your books busy. See reaction pictures of Miss California’s first time receiving lash extensions.
Lashes by Justine Ivaldi
If you want to grow your clientele, reach out to people in these areas, give out some top-quality work, and educate them how NovaLash’s award-winning Platinum® Bond Series adhesives are oil-proof and instantly waterproof to make sure their extensions are always perfect while maintaining healthy natural lashes.
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