5 Signs You Should Convert To A Different Lash Brand

newsfLASH / Dec 31, 1969 by Erica Whitaker

Choosing your lash company is a big decision since they’ll create the training, support, and products you use every day. As lash extensions become more popular year after year, you may need different things from your company than you did when you started your career. To help you decide if it’s time to make the jump, we put together 5 signs you should convert to a different lash brand.

1. You Want Higher-Quality Products

The quality of products is one of the most important things to consider if you’re thinking about changing lash extension companies. Lower-quality products (especially adhesive) can end up costing you more money in the long run since they have a shorter shelf life. In addition, lower-quality products will provide a worse client experience. If your clients’ lashes only last two weeks, can’t come in contact with oil, sweat, or water, and cause damage to their natural lashes, it’s definitely time to switch.

The Benefits of High-Quality Products

As the first lash brand in the world to offer biocompatible products (meaning our lashes and glues are specifically designed for use on the human body), NovaLash’s quality is unquestionable. Not only will your clients feel better protecting the health of their eyes and natural lashes, but they’ll also love how life-friendly NovaLash is. From the minute they walk out your door, your clients’ eyelash extensions will be:

Instantly sweat-proof, waterproof, and oil-proof
Durable enough to last an incredible 8 weeks between infills
Gentle enough to maintain the health of clients’ lashes

Even better, NovaLash products have one of the best shelf lives on the market. Once opened, our adhesives can last up to 6 months without losing their effectiveness. More satisfied customers and zero wasted products can add up to thousands of dollars in profit per year!

2. You Need Marketing & Business Support

Running a successful lash business takes more than skill – you’ll need to leverage marketing and business strategies to attract new customers, retain clients, and boost your profits. If your current company doesn’t offer ongoing marketing and business support, you could be missing out on a huge chunk of change.

Benefits of NovaLash’s Business Support

At NovaLash, we want to help you gain technical skills and business savvy. When you complete your lash extension certification or conversion with NovaLash, you’ll not only perfect your lashing skills, but you’ll also gain access to:

NovaLash Marketing materials, including client-facing information and displays for your salon
A free listing on NovaLash.com’s Find A Stylist tool
Our monthly newsletter containing the latest tools, tips, and tricks from NovaLash experts
Unlimited support from our corporate team, trainers, and brand ambassadors

3. You’re Interested In Continuing Lash Extension Education

Perfecting your craft through ongoing education can help you expand your services, find new clients, and charge more for your expert technique. Your lash brand should offer a variety of in-person and virtual training options to help you stay at the top of your lash game, no matter what’s going on in the world.

Benefits of NovaLash’s Training

NovaLash offers physician-developed training courses to help you expertly complete full sets and infills. By offering Classic, Advanced American Volume, and London Volume courses, you can expand your service offerings to gain more clients. To help you manage increased demands, we teach a specialized technique that allows you to create amazing results in less time than other companies. To help you build your business in a way that works best for you, we offer a virtual version of our Advanced American Volume and an online, self-paced version of our London Volume course.

4. You’d Like To Upsell Lash Extension Products

Upselling is one of the best ways to boost profitability without adding time to your day. Your company should offer a variety of products you can upsell to your clientele. By upselling products that will add value to your clients’ life or support their lash goals, you can boost your reputation as an expert in the industry while increasing your annual income by thousands of dollars.

5. You Want A Team Atmosphere That Promotes Growth

As you build your business, your lash company should support you as an entrepreneur by fostering a team environment and providing growth opportunities. As the first and most awarded eyelash extension company in the world, NovaLash has built a strong community across the globe. In addition to spotlighting lash professionals on our social media channels, blog posts, and monthly newsletters, we also provide room for growth and recognition through our brand ambassador program and our annual LASHoff competition.

Are you ready to say hello to the next chapter of your career? Check out our in-person and virtual Lash Extension Conversion courses today!