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NovaLash

Oil-Proof and Instantly Waterproof Eyelash Extensions

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The NovaLash Challenge

A double-blind study was conducted to determine the effectiveness of NovaLash’s extra strength elastomeric adhesive (Platinum Bond®) versus other extra strength cyanoacrylate lash adhesives.

CHALLENGE METHOD

40 extra curly 0.2mm diameter NovaLash® brand lash extensions were placed on the left side with Platinum Bond® adhesive. On the right, 40 of a leading competitor’s extensions were applied using “extra strength” adhesive of Asian origin.

CHALLENGE RESULTS

By week 2, the competitor’s side showed signs of adhesive breakdown and lash extension loss. By week 4, the competitor’s side lost every eyelash extension, while the NovaLash side retained just over half of the original extensions.

before eyelash extension
after eyelash extension
challenge of novalash adhesive
NOVALASH® CHALLENGE CONCLUSION

NovaLash® brand Platinum Bond® adhesive was shown to be 2 times as effective as the leading competitor in the following areas: strength, durability, pigmentation, texture, and curl.

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Fans Choice is now LIVE for voting! Be sure to cast your vote for your favorite lash artist! You can vote as often as once per day at the link here: https://novalash.com/fans-choice-2023/. This marks the 13th year NovaLash will hold this prestigious contest to recognize our top artists from all over the world. LASHoff provides the opportunity to connect with artists in the NovaLash community, transform your business, and build your reputation. Visit this link to learn more about what our previous winners have said.

To see this year's contest rules, prizes, and requirements, please click here.