The NovaLash Challenge
A double-blind study was conducted to determine the effectiveness of NovaLash’s extra strength elastomeric adhesive (Platinum Bond®) versus other extra strength cyanoacrylate lash adhesives.
CHALLENGE METHOD
40 extra curly 0.2mm diameter NovaLash® brand lash extensions were placed on the left side with Platinum Bond® adhesive. On the right, 40 of a leading competitor’s extensions were applied using “extra strength” adhesive of Asian origin.
CHALLENGE RESULTS
By week 2, the competitor’s side showed signs of adhesive breakdown and lash extension loss. By week 4, the competitor’s side lost every eyelash extension, while the NovaLash side retained just over half of the original extensions.
NOVALASH® CHALLENGE CONCLUSION
NovaLash® brand Platinum Bond® adhesive was shown to be 2 times as effective as the leading competitor in the following areas: strength, durability, pigmentation, texture, and curl.
