Before summer ends, target these clients.Story by Jessica Baird of Color Pins Curls
When is the best time for clients to get eyelash extensions? To make this simple for everyone, the answer is anytime. That is the best part about NovaLash Eyelash Extensions, they are perfect all year round in all climates! But how can you encourage clients to treat themselves to eyelash extensions during the heat of the summer? When should they take the plunge? Focus on events! Book your clients up to a week prior to events so there is time to address any of your client’s concerns. Events can range from explaining why a bride can make her wedding easier (getting the oil-proof and instantly waterproof Platinum® Bond Series adhesives & extensions applied) to gifting them to show how proud you are of someone heading into their first year of college. Here are 5 target groups to focus on before events:If you want to grow your clientele, reach out to people in these areas, give out some top quality work, and educate them how NovaLash’s award-winning Platinum® Bond Series adhesives are oil-proof and instantly waterproof to make sure their extensions are always perfect while maintaining healthy natural lashes. Find a Class or a NovaLash Certified Stylist Near You!