LASHOff 2016 Official Rules

Video Requirements: To Enter: Registration form must be correctly & completely filled out. Submit a 1-3 minute maximum video • MUST be able to understand what is seen/happening in the video with and without sound. • MUST have copy overlay (subtitles) or transitions, only to describe the steps and important points of the NovaLash technique (a professionally filmed video is highly recommended/ please see video examples on http://novalash.com/professional/lash-off-contest/). • MUST highlight only NovaLash products. • Showcase before and after images and appropriate NovaLash techniques including but not limited to:

Platinum Bond Adhesive & the glove technique   – Highlight the correct amount of Adhesive applied to an extension. – No use of Platinum Bond High Speed.

One to one bonding (No use of American Volume Extension technique) – Extensions applied correctly on top of the natural lashes (not bottom or side of natural lash)

Three-Length Bonding technique – at least 3 different lengths

Separation (multiple rounds)

• NovaLash undereye stickers or NovaLash gel patches with NovaLash stickers on top (no tape may be used during the application). Properly placed and checked to make sure a tight seal is formed • Upon completion of application dry & cure the adhesive using Air Nova with water attachment or NovaLash mini fan and water spritzer. • Remove undereye stickers and apply clean NovaLash undereye sticker for after application final set video scans • Aftercare instructions

Before images • Before photo #1: Prior to applying the NovaLash undereye stickers, take a close up shot/video scan of the client’s eyes open looking directly at the camera to see how the natural lashes look with eyes open. Then take a close up peripheral shot of the client’s eyes open. Close up shot of the lashes is a must and view of the whole face is appreciated. • Before photo #2: Apply gel patch/undereye sticker. With the client’s eyes closed, take a close up shot/video scan of the lashes at an angle from behind the head so that a view from above is visible (easiest is to take the photo from the chair while the client is lying down). Close up shot of the lashes are a must and view of the whole face is appreciated.

After Images • After photo #1: Apply clean NovaLash undereye stickers. With the client’s eyes closed, take a close up shot/video scan of the eyelash extensions at an angle from behind the head so that a view from above is visible. Undereye stickers/gel patches must be clean in order for us to review the separation and lengths used. Close up shot of the lashes are a must and view of the whole face is appreciated. • After photo #2: Once the NovaLash undereye stickers are removed and full set is completed, take a shot/video scan from the same straight-on angle of the client’s eye open and looking directly at the camera followed by a close up peripheral shot of the client’s eyes open to show how the extensions look with the eyes open. A close up shot of the NovaLash eyelash extensions is a must and view of the whole face is appreciated.

Lash application guidelines for Fans’ Choice still photo entries: • Platinum Bond Adhesive & The glove technique • One to one bonding • Three-Length Bonding technique (at least 3 different lengths) • Separation • NovaLash undereye stickers or NovaLash gel patches with NovaLash stickers on top (no tape may be used during the application)

Before and after Still Photo Requirements: To Enter: Registration form must be correctly & completely filled out. (When you submit on Facebook.com/novalashus)

Fans’ choice category will require 4 separate submissions (before 1, before 2 and after 1 after 2).

Before images • Before photo #1: Prior to applying the NovaLash undereye stickers, take a close up shot/video scan of the client’s eyes open looking directly at the camera to see how the natural lashes look with eyes open. Close up shot of the lashes is a must and view of the whole face is appreciated. • Before photo #2: Apply gel patches/undereye sticker. With the client’s eyes closed, take a close up shot/video scan of the lashes at an angle from behind the head so that a view from above is visible (easiest is to take the photo from the chair while the client is lying down). Close up shot of the lashes is a must and view of the whole face is appreciated.

After Images • After photo #1: Apply clean NovaLash undereye stickers. With the client’s eyes closed, take a close up shot/video scan of the eyelash extensions at an angle from behind the head so that a view from above is visible. Undereye stickers/gel patches must be clean in order for us to review the separation and lengths used. Close up shot of the lashes are a must.

• After photo #2: Once the NovaLash undereye stickers are removed and full set is completed, take a shot/video scan from the same straight-on angle of the client’s eye open and looking directly at the camera. A close up shot of the NovaLash eyelash extensions is a must and view of the whole face is appreciated.

NO PURCHASE OR PAYMENT NECESSARY TO WIN. USE OF NOVALASH PRODUCT REQUIRED.

Submissions begin November 1st and end November 30th, 2015 at 5PM CST

Eligibility To enter, you must be at least 18 years of age and a legal U.S. citizen or permanent resident. Must be a Certified NovaLash EyeLash Extensionist.

Multiple Votes per Person You may not submit multiple votes. Only one vote per person will be counted.

Rights By entering the contest, entrants agree to have their submitted name, photos and videos displayed on our website, in publications and any other PR and Marketing materials used by us for any purpose, at any time, without any fee or other form of compensation. We reserve the right to disqualify users, without notice, and for any reason.

Inappropriate Content Obscene, provocative or otherwise questionable content will not be considered. We retain sole discretion as to what constitutes inappropriate content.