LASHoff Contest

Lashoff 2017


LASHoff is the eyelash industry’s first annual contest for eyelash stylists. 2017 marks the 7th year that NovaLash will award this amazing and highly coveted honor to the most talented stylists. It is held by NovaLash to promote top Lash Stylists and Salons from around the world to help further develop their business. The contest also elevates awareness for both stylists and the public on proper application techniques and how a proper set of lashes should look.

2017 LASHoff Submissions have closed.


The contest judges are comprised of an elite and highly experienced group of Advanced Master stylists, education professionals, industry insiders and top NEESA executives. Our own CEO, Sophy Merszei is also very involved in the decision making process as well. The Judges will look for who has the “best” set of lashes but who applies them correctly, and overall spokesmanship. The skillful use of spokesmanship is key, as the winners will serve as Brand Ambassador of NovaLash for that year.

NovaLash CEO Sophy Meszei Sophy Merszei, President and CEO of NovaLash, Inc., is a cosmetic chemist and molecular biologist. She is co-owner of The Lash Company in Houston, Texas. Born in Cambridge, Massachusetts, she was raised in Germany and Italy and now lives in Houston. She studied at the University of Southern California, UCLA, in Berlin, Germany, and later entered a Ph.D program in Molecular Biology at the University of Houston. She was the first entrepreneur to create a global distribution network of eyelash extension products and training outside of South Korea, and the first to formulate a biocompatible, medical-grade adhesive produced in an FDA-inspected facility. She has international patents issued and pending for innovative lash extension products. She championed the first legislation mandating proper education and training for lash technicians through the Texas State Board of Cosmetology.
NovaLash VP of Global Education Sophia Navarro Sophia Navarro, VP of Global Education of NovaLash, Inc., is Licensed Esthetician and former makeup artist is one of the most recognized names in the lash extension industry. She is credited with the development, improvement and promotion of what is now known as The Navarro Method. Ms. Navarro began working as a freelance makeup artist 25 years ago. After attending beauty school in Houston, she continued her studies in New York. Ms. Navarro is the inventor of many widely used tools and techniques and is co-owner of the exclusive lash extension studio, The Lash Company, since 2007 and travels globally as Master Trainer for NovaLash Inc.
Modern Salon Editor in Chief Alion Alhamed As Editor in Chief, Alison Alhamed, shapes the voice, content and design for MODERN SALON magazine, websites and social platforms—collaborating with artists and brands on photoshoot planning and layouts for the magazine, web exclusives, launches, global event coverage and breaking news. Alison oversees the content creation on all of MODERN SALON’s platforms, giving MODERN’s vibrant and engaged followers the platform to share their talent and work with the world of professional beauty. Her love for the professional beauty industry grew even deeper after she enrolled in beauty school, working as an editor by day and a student by night. As a beauty editor and licensed cosmetologist, Alison is passionate about the professional salon industry.
Modern Salon associate editor Jamie Newman Jamie Newman, a self-proclaimed beauty junkie, is the associate editor of MODERN SALON, SALON TODAY and First Chair. Prior to working at MODERN SALON, Jamie attended the University of Missouri School of Journalism, writing for and interning at other magazines and websites on her path to pursue a career in magazine journalism. This goal, combined with a love for all things style and beauty, made MODERN the perfect fit. Jamie has been at MODERN since 2015, managing the nails, haircolor, face/body (skincare and cosmetics) and celebrity style sections for the magazine.
Eyelash Magazine Editor in Chief Karie L. Foster Karie L. Frost is the editor-in-chief of Eye Lash magazine, and has more than 16 years’ experience writing about all facets of professional beauty—from makeup to hair to nails, and now lashes and brows. She’s helped launch several magazines, including Beauty Launchpad and Nail It!, and has been tapped by beauty brands, like Wella and Redken, for her expertise. Frost’s career focus has been to bring a fashion- and trend-driven edge to the professional beauty industry via photo shoots and stories that forecast what’s happening on the runways and translate these trends for pros so that they can be at the beauty forefront for their clients. Her belief: No matter where you live, if you stay a step ahead, you’ll never fall behind.
NEESA Co-Founder Amber Arrington Amber Arrington is the Co-Founder and a Director of the National Eyelash Education and Safety Association (NEESA). A licensed Esthetician and Make-up Artist with 17+ years of experience, Amber has worked for some of the most recognizable names in the beauty industry, including Christian Dior and Victoria Secret Beauty. She is the co-founder of Lash Wars™ and the lead Eyelash Extension Educator with Sassy Wink Academy.
NEESA former President, Tialutrell McCormick Tialutrell McCormick is the former Vice President of The National Eyelash Education and Safety Association (NEESA). Her professional work has been featured in The Las Vegas Review Journal™, Luxury Magazine™ and appeared in Vogue™ and Shape™ magazines. Currently she is serving a four-year gubernatorial appointment with the Nevada State Board of Cosmetology, but remains strongly committed to NEESA’s mission of improving the safety and sanitation standards for licensed professionals.

How LASHoff Contest Works

  • LASHoff has two winners – LASH Artist of the Year and Fans’ Choice of the Year. With ALL entrants competing for the coveted Lash Artist of the Year.
  • ALL entrants must submit a video AND still images for judging.
  • Finalists will be chosen and announced.
  • The finalists will be judged by a Professional Lash panel for Lash Artist of the Year, as well as promoted for Fans’ Choice voting.
  • Lash Artist of the Year will be chosen by the panel of judges. They will review the videos AND still images.
  • Fans’ Choice will be chosen by the people. The same finalists’ still images (not their videos) will be published for the fans to vote.
  • The judges will look for who has the “best” set of lashes, who applies them correctly and separates, what products they use, what they teach their clients, and their overall spokesmanship. BE ORIGINAL! BE CREATIVE! HAVE FUN!


Both Lash Artist of the Year and Fans’ Choice may have the opportunity to
  • Automatically become a Brand Ambassador for that year
  • Marketing, Advertising and PR opportunities to help their business
  • Photo shoot opportunity
  • Travel to tradeshows and other events Lash Artist of the Year also will receive
  • Over $25,000 in cash, prizes, advertising, marketing, and travel with NovaLash
  • A spread announcing the winner in a national magazine Fans’ Choice also includes
  • Over $10,000 in cash, prizes, advertising, marketing, and travel with NovaLash


Winners will be flown to Houston February 2017 for the annual NovaLash LASHoff party. A celebration will be held in their honor, as well as NovaLash’s award ceremony. Guests will consist of past LASHoff winners, media, celebrity stylists, and industry influencers who have helped pioneer NovaLash in its journey as the safest eyelash extension company in the world.